Blog

March 13, 2026

Why Accurate Design Documentation Matters in Modern Design

Introduction Interior design projects rely on clear communication between multiple stakeholders. Designers must communicate their vision to procurement teams, contractors, vendors, and clients through structured documentation. When documentation is incomplete or inconsistent, misunderstandings can easily arise. This is why accurate design documentation plays such a critical role in modern projects. Documentation translates creative concepts into […]

March 12, 2026

How Digital Specification Workflows Improve Design Projects

Introduction Interior design projects involve far more than creative decisions. Behind every finished space lies a complex system of documentation, product information, technical specifications, approvals, and communication between multiple teams. Designers must coordinate with project managers, procurement teams, vendors, contractors, and clients while maintaining clarity around thousands of small details. Because of this complexity, documentation […]

March 5, 2026

How Interior Teams Reduce FF&E Errors Before Procurement

Introduction: Why Early Accuracy Matters Procurement is one of the most sensitive phases of any interior design project. Once purchase orders are issued and vendors begin production, correcting mistakes becomes expensive and disruptive. Because of this, successful design teams focus on one important goal before procurement begins: reducing errors in FF&E specifications. Learning how to […]

March 4, 2026

Why Centralized FF&E Data Improves Project Coordination

Introduction: The Coordination Challenge in Modern Interior Projects Interior design projects are rarely simple. A single project may involve dozens of stakeholders, hundreds of product selections, and thousands of data points connected to furniture, fixtures, and equipment. Designers, procurement specialists, contractors, and vendors all rely on accurate information to keep the project moving forward. Yet […]

February 27, 2026

Why Interior Projects Fail Without Structured FF&E Processes

Introduction: Talent Alone Isn’t Enough Interior projects don’t fail because teams lack skill or creativity. They fail because processes don’t support complexity. Without structured FF&E processes, even the best teams struggle to coordinate specifications, procurement, revisions, and installations. Workflows become fragmented. Decisions get lost. Accountability blurs. Structure doesn’t limit creativity, it enables it. What Structured […]

February 26, 2026

How FF&E Data Gaps Disrupt Interior Project Workflows

Introduction: Small Data Gaps, Big Project Problems Interior projects rarely derail because of a single major mistake. More often, they struggle because of missing, outdated, or inconsistent information. These FF&E data gaps may seem minor at first, but they quietly disrupt workflows, slow decisions, and create avoidable friction across teams. When FF&E data isn’t accurate […]

February 19, 2026

How Interior Teams Manage FF&E Changes Without Delays

Introduction: Change Isn’t the Problem—Chaos Is Change is inevitable in interior projects. Products get discontinued. Budgets shift. Lead times change. Client preferences evolve. The real challenge isn’t change itself, it’s how teams manage FF&E changes without derailing schedules, budgets, and coordination. The most successful interior teams don’t eliminate change. They control it. Why FF&E Changes […]

February 18, 2026

Why FF&E Documentation Breaks Down Without Clear Systems

Introduction: When Documentation Becomes the Weakest Link Interior projects don’t collapse because teams lack talent or experience. They struggle because information stops flowing cleanly. In most cases, the breakdown starts with FF&E documentation that isn’t structured, centralized, or consistently maintained. At first, everything feels manageable. Specs are drafted. Products are selected. Documents are shared. But […]

February 11, 2026

How Teams Standardize Specifications Across Multiple Properties

Introduction: Scaling Design Without Losing Control Designing a single property allows for nuance, experimentation, and highly tailored decisions. But when brands expand across cities, regions, or countries, the challenge changes. Suddenly, consistency matters just as much as creativity. Teams must learn how to standardize FF&E specifications without sacrificing quality or flexibility. Without structure, each property […]

February 10, 2026

The Hidden Costs of Poor FF&E Project Tracking

Introduction: The Cost You Don’t See Until It’s Too Late Most interior projects don’t fall apart dramatically. They unravel quietly. A delayed shipment here. A missing approval there. A purchase order that doesn’t match the latest spec revision. None of these issues seems catastrophic in isolation. But when they compound, they create one common root […]

February 5, 2026

How Version Control Saves FF&E Projects From Chaos

Introduction Every FF&E project has a breaking point. It usually happens when someone asks, “Which version are we using?” and no one is completely sure. That moment, small as it seems, is where delays, reorders, and budget overruns begin. Strong FF&E version control isn’t just about organization. It’s about protecting the entire project from avoidable […]

February 3, 2026

Avoiding Hidden Risks in FF&E Procurement

Introduction FF&E procurement looks straightforward on paper. Select products, confirm pricing, place orders, and move on. In the real world, it’s rarely that clean. Hidden risks creep in quietly, during specification writing, vendor coordination, revisions, or even last-minute substitutions. These risks don’t just slow projects down; they eat budgets, strain relationships, and create avoidable rework. […]

January 29, 2026

What Actually Breaks FF&E Specs Between Design and Install

If FF&E specs always made it from design to installation exactly as intended, interior projects would be calmer, cheaper, and way more predictable. But they don’t. Somewhere between concept approval and final install, FF&E specs often fracture. Products change. Finishes shift. Details get lost. And suddenly, what shows up on-site doesn’t match what the designer […]

January 28, 2026

Why Clear FF&E Specs Save More Time Than Any Design Shortcut

In every interior project, time feels like the rarest resource. Deadlines tighten. Stakeholders push. Teams look for shortcuts. Faster approvals. Quicker installs. Fewer meetings. But here’s the truth most teams learn the hard way: no design shortcut saves more time than clear FF&E specifications. Not fancy visuals. Not rushed selections. Not skipping documentation steps. Clear […]

January 23, 2026

How Interior Teams Actually Build Specs in 2026

Introduction: Specs Look Very Different Than They Used To If you asked a designer five years ago how they built specifications, the answer probably involved spreadsheets, PDFs, and a lot of manual checking. In 2026, that workflow feels outdated. Today’s interior teams rely on a modern FF&E specification process that is digital, collaborative, and deeply […]

January 22, 2026

Behind Every Great Interior: The Power of Smart Specs

Introduction: Great Design Starts Long Before Installation When people walk into a beautifully designed space, they notice the finishes, furniture, lighting, and overall vibe. What they don’t see is the detailed work that made all of it possible. Behind every polished interior is a strong foundation of specifications holding everything together. This is where interior […]

January 16, 2026

Step-by-Step: Creating FF&E Specs the Modern Way

For years, FF&E specifications were built on spreadsheets, email chains, PDFs, and crossed fingers. It worked, until it didn’t. Projects got bigger, timelines tighter, and expectations sharper. Today, the modern FF&E specification process isn’t just a nice upgrade; it’s how teams stay sane, accurate, and on schedule. This article walks through the real, step-by-step way […]

January 14, 2026

How Designers Avoid Classic FF&E Workflow Roadblocks

Let’s be honest, anyone who’s ever dealt with FF&E (furniture, fixtures, and equipment) knows it’s one thing to dream up beautiful interiors and another thing entirely to make them happen without chaos. The design crew picks great materials and products, the client is excited, but then… BAM, reality hits with spec sheets that don’t match […]

January 9, 2026

Bridging Design and Procurement: Best Digital Practices

Design and procurement have always depended on each other, but for years, they’ve operated like two separate worlds. Designers focus on vision, aesthetics, and intent. Procurement teams focus on pricing, availability, logistics, and delivery. When those worlds don’t connect properly, projects slow down, costs rise, and mistakes creep in. This is where digital design procurement […]

January 8, 2026

Inside the FF&E Tech Stack: Tools Designers Actually Use

Behind every smooth interior project, whether it’s a hotel rollout, multi-site commercial build, or a complex hospitality renovation, there’s a quiet system doing the heavy lifting. It’s not just talent or taste. It’s the FF&E tech stack designers rely on daily to keep specifications clean, procurement organized, and projects moving without chaos. If you’ve ever […]

December 19, 2025

Standardizing FF&E Workflows Across Multi-Site Projects

Managing FF&E for a single project is already a challenge. Now multiply that by ten, twenty, or even a hundred locations, and things can spiral fast. Different vendors. Different timelines. Different teams interpreting the same specs in slightly different ways. This is where standardized FF&E workflows stop being a “nice-to-have” and start becoming essential. For […]

December 18, 2025

AI-Driven Interior Specs: What Designers Should Know

Introduction Interior design has never been short on creativity, but when it comes to specifications, documentation, and coordination, things can get messy fast. Spreadsheets grow out of control. Product details change mid-project. Vendors update pricing without warning. And suddenly, what looked clean on paper turns into a coordination headache. This is exactly where AI-driven interior […]

December 12, 2025

How Digital Tools Shape Today’s Interior Specs

Interior design has always balanced creativity and precision, but the shift toward digital workflows has taken the industry to an entirely new level. Today’s interior specifications, once dependent on manual drafting, paper catalogs, and fragmented communication, are now shaped by powerful digital platforms that streamline selection, documentation, collaboration, and verification. From 3D visualization to AI-powered […]

December 11, 2025

Modern Ways Designers Manage FF&E Projects Smarter

If you’ve ever worked on a design project where the FF&E flow felt like a total circus, emails everywhere, files lost in random folders, vendors replying on their own “creative timelines”, you’re not alone. The truth is, FF&E project management has changed more in the last five years than it did in the previous twenty. […]

December 4, 2025

Smarter FF&E Specs for Modern Design Teams

Smarter FF&E Specs for Modern Design Teams If you work in interiors, especially in commercial or hospitality settings, you already know this: FF&E specification management can either make your project feel like a smooth ride or a never-ending headache. Every project has a million moving parts, a thousand product details, and at least five vendors […]

December 3, 2025

Why Digital Spec Libraries Matter Today

If you’ve been in the design, FF&E, or procurement world long enough, you already know one universal truth: Keeping track of specs manually is a straight-up nightmare. Files everywhere. Old PDFs. Missing cut sheets. Random product images were saved to someone’s desktop. A spec sheet named “FINAL_FINAL_v3_REALLYFINAL.xlsx.”It’s chaos. And honestly? Nobody has time for that […]

November 25, 2025

How to Source Sustainable FF&E Products

Suppose you’re a designer trying to balance aesthetics, budgets, and timelines while also making sustainable choices. In that case, you already know, it’s not as simple as picking the “eco-friendly” sticker on a product page. The world of sustainable FF&E products is full of buzzwords, grey areas, and brands that say all the right things but… don’t […]

November 24, 2025

FF&E Vendor Checklist for Designers

Choosing the right FF&E vendor shouldn’t feel like a gamble, but for a lot of designers, it does. One wrong supplier can tank timelines, blow budgets, and turn a beautiful concept into a logistical migraine. That’s exactly why having a solid FF&E vendor checklist in your back pocket is a game-changer. It helps you stay […]

November 19, 2025

Digital Spec Tools That Actually Make Design Easier

Digital Spec Tools That Actually Make Design Easier If you’ve been in the design world for more than five minutes, you already know how messy specification writing can get. Honestly, the whole “spec game” used to feel like juggling flaming knives while someone kept shouting new deadlines at you.That’s exactly why spec writing software blew […]

November 18, 2025

The Real Impact of Better Spec Coordination

The Real Impact of Better Spec Coordination Let’s get real for a second: design projects don’t fall apart because designers lack creativity. They fall apart because coordination is trash.Specs don’t match. Vendors get the wrong info. Procurement gets confused. Teams argue about the “latest version.”And the client ends up side-eyeing everyone like, “Soooo… what exactly […]

November 14, 2025

Digital Workflows for Smarter FF&E Procurement

The FF&E hospitality industry is becoming increasingly complex, fast-paced, and unforgiving of inefficiencies. Project timelines are shorter, sourcing demands are global, and clients expect flawless execution from design to installation. In this environment, manual processes, spreadsheets, email threads, and scattered spec sheets slow teams down and introduce costly errors. This is why digital workflows are […]

November 13, 2025

How Specification Software Transforms Design Projects

The pressure on design teams to deliver accurate, detailed, and coordinated project information has never been higher. As scopes expand and timelines shrink, specification writing becomes a critical part of keeping design intent intact while avoiding costly revisions and miscommunication. Yet many teams still rely on outdated methods, disconnected documents, endless email threads, and manually […]

November 7, 2025

Simplifying Furniture Procurement with Digital Tools

Furniture procurement has always been one of the most complex parts of interior design projects, balancing design intent, vendor coordination, and budget management. Today, the process is being transformed by furniture procurement software, giving designers and project managers the ability to organize, track, and execute FF&E (Furniture, Fixtures, and Equipment) purchases with greater precision and […]

November 6, 2025

Improving FF&E Documentation for Streamlined Projects

In the world of interior design and construction, where every fixture, fabric, and finish matters, documentation isn’t just paperwork, it’s the backbone of a successful project. Clear, organized, and accessible information keeps designers, vendors, and contractors aligned. Yet, managing countless specifications, revisions, and vendor details can easily become overwhelming. That’s where FF&E documentation software comes […]

October 29, 2025

How Specification Software Supports Sustainable Interior Design Projects

Sustainability is no longer a design trend, it’s an expectation. Clients, developers, and hospitality brands now demand interiors that not only look beautiful but also minimize environmental impact. As the industry transitions toward eco-conscious practices, digital tools have emerged to make this mission more achievable and measurable. Among them, Specification Software stands out as a […]

October 27, 2025

Enhancing Collaboration Between Designers and Vendors with FF&E Software

Collaboration has always been the backbone of successful interior design projects. From concept boards to final installations, every piece of furniture, fixture, and equipment (FF&E) relies on the seamless coordination of designers, procurement teams, and vendors. Yet, traditional communication methods, emails, spreadsheets, and scattered approvals, often slow down projects and lead to costly errors. That’s […]

October 22, 2025

Selecting the Right FF&E Specification Platform

H1: Selecting the Right FF&E Specification Platform Specifying furniture, fixtures, and equipment (FF&E) drives project budgets, schedules, and client satisfaction. The right specification platform turns scattered spreadsheets and emails into a predictable, auditable workflow — lowering risk and freeing your team to design. This guide gives a practical checklist, vendor-comparison rubric, demo plan you can […]

October 16, 2025

Integrating FF&E Specifications with BIM for Seamless Execution

In the modern design and construction world, data no longer lives in silos. Every specification, model, and material choice must flow seamlessly across disciplines. That’s why integrating FF&E specifications with BIM (Building Information Modeling) has become a key advancement for firms seeking efficiency, accuracy, and collaboration. When FF&E specification software connects directly with BIM models, […]

October 9, 2025

Optimizing Vendor Selection Using Interior Design Software

In the fast-paced world of design and construction, selecting the right vendors can determine whether a project runs smoothly—or gets stuck in delays and budget overruns. For interior designers, procurement teams, and project managers, vendor selection is both a strategic and creative process. Today, Interior Design Software is redefining this process, offering deep data insights […]

October 8, 2025

Minimizing FF&E Waste with Smart Specification Software

In an industry where creativity meets precision, design professionals are increasingly turning to Smart Specification Software to solve one of their most persistent challenges, minimizing FF&E waste. From managing complex inventories to optimizing procurement, this technology helps teams streamline decision-making, reduce redundancy, and build more sustainable design operations. Today, let’s explore how innovative tools are […]

October 3, 2025

Streamlining Procurement Using Interior Design Specification Software

Procurement in the design world has always been a complex process. From managing countless product details to ensuring alignment with budgets and schedules, interior designers, architects, and project managers know how easily the process can become overwhelming. In the past, spreadsheets, email threads, and paper catalogs were the norm—time-consuming, prone to error, and difficult to […]

October 1, 2025

Tracking Furniture Lifecycles with FF&E Management Software

Managing furniture and fixtures across the life of a project has always been a complex, detail-heavy process. From procurement to installation, and later to maintenance or replacement, every stage carries costs, timelines, and risks. This is where FF&E Management Software steps in, offering clarity, efficiency, and precision. By tracking furniture lifecycles with digital tools, design […]

September 24, 2025

Managing Projects Using FF&E Inventory Management Software

Introduction: Why FF&E Matters in Modern Projects In large-scale construction, hospitality, or interior design projects, Furniture, Fixtures, and Equipment (FF&E) management often determines whether delivery happens smoothly or spirals into chaos. From tracking specifications and managing inventory to coordinating vendors and ensuring timely installations, every detail needs accuracy. This is where FF&E inventory management software […]

September 22, 2025

Measuring ROI with FF&E Specification Software for Projects

Introduction: Why ROI Matters in FF&E Software When a hospitality, commercial, or residential interior project begins, designers, architects, and procurement teams are often excited about aesthetics, finishes, textures, and the big picture. But sooner or later, someone asks: What’s this going to cost, how long will it take, and what return will I see? That’s where […]

September 19, 2025

From Specs to Site: How Specsources Transforms Project Handoffs

Introduction: The Hidden Friction in Project Handoffs Every construction or design project shares a critical moment: the handoff. It’s the pivot point where concepts on paper shift into execution on the ground. For architects, designers, procurement teams, and contractors, this stage often exposes cracks, misaligned documents, outdated spreadsheets, or incomplete specifications. That’s where FF&E software […]

September 19, 2025

How AI Is Enhancing FF&E Spec Software: Next-Gen Features You Should Know

Introduction: The Rising Role of Intelligence in Specification In interior design, furniture, fixtures, and equipment (FF&E) choices shape how people feel, move, and interact in spaces. Behind every great project lies intensive specification work: tracking finishes, sizing, vendor details, lead times, sustainability credentials, inventory, and more. That’s why FF&E software and FF&E specification software are becoming essential tools […]

September 5, 2025

Interior Design Software That Makes Every Project Flow Naturally

Introduction: Harmonising Creativity and Process Designing a beautiful interior shouldn’t feel like wrestling with paperwork. That’s why Interior Design Software exists, to let creativity flow unimpeded while still managing the logistical details behind the scenes. Whether you’re specifying fabrics, managing FF&E, tracking inventory, or coordinating procurement in hospitality, the right tool can turn complexity into […]

August 29, 2025

Why Specification Software Is the Silent Project Manager

In interior design, construction, and hospitality projects, there is always a visible team: designers, suppliers, contractors, and project managers. Yet behind the scenes, there is another presence quietly holding everything together. It does not attend meetings or issue directives, but its influence is everywhere. That presence is specification software. From FF&E software and FF&E specification […]

August 28, 2025

Bridging Designers and Suppliers Through Spec Software

Every successful interior design or hospitality project is the result of collaboration. Designers craft visions, suppliers provide products, and project managers keep everything moving forward. Yet between vision and delivery lies a gap where details can easily get lost. Misunderstood specifications, delayed shipments, or mismatched finishes are not just inconveniences; they can derail entire projects. […]

August 26, 2025

From Chaos to Clarity: The Power of Specification Software

Projects in interior design and the hospitality industry often begin with ambitious ideas and detailed plans. However, when those plans intersect with the actual work of buying, tracking, and completing tasks, things can become untidy. Items like fabrics and furniture can get lost, specs might be mixed up, and deadlines can slip. This is where […]

August 23, 2025

Why Transparency with Vendors Shapes Better FF&E Projects

When managing FF&E (Furniture, Fixtures, and Equipment) projects, vendors play a huge role in shaping the outcome. From sourcing products to meeting delivery deadlines, every step relies on strong partnerships. Yet, many design and procurement teams still struggle with poor communication, hidden costs, and last-minute surprises. The solution lies in one word: transparency. By working […]

August 22, 2025

How Technology is Reshaping Hospitality Design

The hospitality industry has always evolved with changing guest expectations, but in 2025, technology is accelerating that transformation at an unprecedented pace. From AI-powered personalization to advanced furniture inventory management software, modern tools are revolutionizing how hotels, resorts, and restaurants are designed, built, and maintained. Today, hospitality design is no longer just about aesthetics. It […]

August 21, 2025

The Hidden Costs of Using Spreadsheets for FF&E

For many years, people have used spreadsheets to manage budgets, specifications, and buying in design and construction projects. They seem familiar and cheap, but using them for FF&E (Furniture, Fixtures & Equipment) management can lead to big problems. Large projects, especially in hotels and businesses, need detailed plans, ongoing updates, and teamwork from different groups. […]

August 20, 2025

Top 5 Interior Design Workflow Mistakes (And How to Avoid Them)

An interior design workflow is more than just a checklist of tasks. It is the structured sequence of steps that takes a project from the initial concept to completion. A well-organized workflow ensures that each stage, from research and design to procurement and installation, flows efficiently and without unnecessary delays. In the interior design world, […]

August 18, 2025

How Centralized FF&E Specs Save Time & Money in Large Projects

In large interior design and construction projects, FF&E, Furniture, Fixtures, and Equipment, play a critical role in both functionality and aesthetics. Whether it’s furnishing luxury hotel rooms, outfitting a corporate office, or equipping a hospital, these items often represent a significant portion of the total project budget. Without a centralized approach, teams end up juggling […]

July 25, 2025

Elevate Your Hospitality Experience with Bespoke Contract Furniture: The Key to First Impressions

In the world of hospitality, first impressions are everything! That’s where bespoke contract furniture comes in, turning the charm dial up to eleven with FF&E design. Think of beautiful, comfy furniture as the mood-setting maestros, with clever multifunctional pieces squeezing the most out of every square inch. Crafting the perfect hospitality vibe means cozy, welcoming […]

May 17, 2025

Find the newest and award-winning products from interior design tradeshows

Did you make it to HD Expo? Are you going to NeoCon? Worried you’ll miss out on the hottest new products? Don’t sweat it. We’ve got you! We’ve got boots on the ground to make sure the Specsources’ SpecStore showcases everything in one place. The award-winners. The newest. The coolest. Need sustainable? Check. Need quick […]

April 28, 2025

Discover the Future of Hospitality Design at the 2025 HD Expo

Join our Specsources and SpecStore team as we delve into the HD Expo in Las Vegas! The 2025 event serves as a premier gathering for hospitality designers and hospitality furniture manufacturers – showcasing cutting-edge innovations in technology, sustainability, and wellness. This is an invaluable opportunity for interior design professionals to gain insights and forge connections with industry peers. […]

April 11, 2025

Interior Design Terms & Definitions

Hospitality and Workplace interior designers have industry specific terms they need to know - especially when writing furniture specifications. Knowledge of FF&E spec writing terms and definitions are critical when producing spec books and managing design projects. Here a few interior design specific terms and definitions that any interior designer should be familiar with.

March 26, 2025

ICONic Software

Specsources’ FF&E spec writing software uses a variety of icons to inform the interior design professional what the status of sections of their project are – all at a glance. These icons appear on the Spec Schedule, Spec Sheet, Client Approvals and Vendor Bids sections. Each icon has a tooltip associated with it that informs the […]

February 5, 2025

FF&E Specification Software with Revit Integration is Essential in the Field of Interior Design

FF&E specification software with Revit integration is essential in the field of interior design. As the world of interior design continues to evolve, integrating advanced FF&E (Furniture, Fixtures, and Equipment) design software solutions with other industry standard software is becoming increasingly vital. BIM Modeling, primarily Revt, is one such software. Utilized by thousands of interior […]

November 8, 2024

Specsources at Bond Events Arc Interiors

Newport Beach, California was the setting for the latest Bond Events Arc Interiors. Product manufacturers and interior design leaders came together for one on one meetings. Specsources was showcasing new features in SpecWeb, its web-based FF&E spec writing software – Interior design specification software. SpecGrab which allows designers to create specs from any website and […]

July 18, 2024

Showcasing the Future of Commercial Design

NeoCon 2024 is the premier platform for the commercial design industry, and this year’s edition did not disappoint. With nearly 1 million square feet of exhibition space at THE MART in Chicago, the event brought together over 400 leading companies and emerging players to showcase their latest innovations. Our team recently returned from an exciting […]

May 15, 2024

Specsources’ Manufacturer Product Showcase Launches at HD Expo 2024

Manufacturers can now place their products in front of Specsources software’s thousands of interior designers – the moment they source products and write their specifications. It’s a budget friendly and effective alternative to market their products. Company information, along with products, can be added so that designers can see and spec manufacturer’s latest offerings. Interior […]

January 8, 2024

Images Sizes for SpecWeb

Any size image can be uploaded and SpecWeb will automatically scale it. The ideal size for each image is below. The dimensions below or larger are the ideal sizes.     Detail Images Primary Spec Sheet Image Your Company Logo Additional Image Pages Cover Sheet Image Full Page Find out more

November 14, 2023

Specsources at BDNY

We’ve always loved the Big Apple. It’s where Specsources was conceived and it’s where some of our largest interior design clients are based. The new Virgin Hotel was the home base for the trip. As a pre-BDNY kickoff, Specsources hosted a client appreciation party at The Virgin. Apple AirPods, Dagne Dover backpacks (our fav), and […]

September 14, 2023

Welcome to Our Freshly Launched Blog!

Twenty-four years ago, the idea of Specsources began as a conversation in New York between Wade Ballance and Barri Studerus. It was 1999 and the world was on the cusp of Y2K. It was a time of emerging technology, digital renaissance and people were looking for innovative ways to harness the power of this new […]

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